facebook

https://hootsuite.com/es/plans/free In many occasions companies overestimate the value of a good social media management, whether it is to position themselves on the top or to maintain and captivate clients with their online reputation. The lack of knowledge on the topic and miscalculating some of their actions in social media often get companies to make key mistakes. These mistakes can turn into troubles like staggered growth in followers, not interacting with fans or gradual loss of the fans you had. Here are the top 9 mistakes: 1. Not having a strategy You have to make a social media plan and think of some goals. For that purpose you must abide strictly to all the tactics and actions you planned for yourself. Don’t work aimlessly or you’re lost. 2. Lack of consistency May common sense guide you through picking the amount of publications you make every week. But make whatever amount you find are needed without saturating your timeline, the only thing you’ll get is unfollows. Pick content you know your audience will like and, most of all, with a constant rhythm. Your audience will get used to it. In fact, if you stop publishing and come back, you’ll notice it’s hard to pick it up again. 3. Not being a qualified professional Don’t be the smartass that uses social networks in a personal level and thinks they can do it professionally. Educate yourself, become a specialized personal that knows their trade better than anyone else. 4. Not caring about your posts It’s not enough to have an exceptional proofreading or your article being the best ever. You have to curate the posts, for example, by adding a catchy image—preferably yours—. If not, it would be ideal for the image to have a Creative Commons license. There are many image banks with this kind of license, there some very cool ones there. Besides, if you’re creating an event, a contest, if you’re using Facebook Ads, etc, make a creative post that grabs the attention. Not everyone has a designer in their staff so there are several small programs very easy to use, like Canva, that will help you make striking and powerful ads. 5. Not analyzing your statistics Whether it is weekly or monthly you must study and analyze the statistics your accounts produce. Just checking them won’t do, you have to seize them. A good analysis will help you know what’s working and change what doesn’t. Seems very easy but it’s really one of the more complicated steps. It takes time to understand them and they have infinite possible analysis. Don’t panic, use the useful interpretations. 6. Not answering the users Although many times a simple “like” to the comment can be enough, try answering to all of them. This way you’ll get more feedback and make your followers interact and participate of all your post, getting them to be more viral. It’s very important to have your own style (that you should have established already) in accordance to the brand you represent. You can use a closer or more formal tone. It also depends on your followers’ type. Find your tone and you’ll find success. 7. Not using tools If you’re starting out you may try to bite more than you can chew. In the long run (it you manage several accounts or networks) you’re going to need online tools to make all processes easier. With them you’ll be able to use your time in other tasks just as important as these. There is an infinite amount of tools, all very simple to use. For example: Sprout Social, Hootsuite, Buffer… some even have a limited free version to get you going. 8. Not having a backup plan It is necessary to have a backup plan for social networks that will help you manage the online reputation for your brand in the hardest times. Many companies lack these kinds of plans and when the time comes they really regret it. Study the company’s weak points and have your plan near you at all times, because everything happens very fast on the internet and when you least expect it. We have a guía de Vilma Nuñez on the subject. 9. Not trying or experimenting Try new things. Change activities, type of posts, display, tone, and schedule… don’t be afraid to innovate, to put your ideas into practice (as risky as they seem). Use all your analytics and all that useful information they give you. Don’t get discouraged, you’ll find the formula (it is never that big of a secret) Starting out is always complicated, but we can ensure you that if you’re consistent, organized and you optimize your time you’ll reach your goals. There are infinite possible mistakes you shouldn’t fall for. If you think about any, please share it with us Main photo: Johannes Plenio

Cómo sacarle el mayor rendimiento a tus Facebook Ads

How to make the most out of your Facebook ads

facebook, facebook ads

The scale of the online marketing world is leaning more and more towards Facebook Ads. The companies are investing more money in them and take them more into consideration when they need to promote their businesses, whether it is to turn their investments in sales or online reputation. Facebook knows this and they don’t stop when it comes to offering upgrades in their Ads service, with new displays and ways to reach the target. But, as in every great battle, a good strategy is needed to win. A strategy that allows us to make the most out of every Euro we invest in Facebook and makes us feel it’s worth spending. Here are some ideas to get your strategy to yield results. Renew your ads It’s normal that not all of your ads work the same way. Some will be successful and others barely will. Don’t let an ad go on indefinitely no matter how well it has worked. Just like with TV ads, people get tired o seeing the same cologne ad every Christmas. Seize the opportunity to learn from it and analyze how that ad has worked the way it has so that you can replicate its success with the next ones. Ideally, you would change 90% of your ads once a month and freshen up you impact on the masses Use several displays Facebook does not live on images alone. Experiment with the format of your ads. Try putting up a video of less than 30 seconds, or an image gallery, even an animated gif. The novelty of the format can attract not only the attention of your target audience but also make the users share your ad, and that can lead to total success. There are also formats to get certain customer’s data called “Leads”. Create a good form for obtaining data and offer something in return. You’ll be attracting more people than you ever were before. Several designs for the same goal Can’t pick a Facebook Ads design? Well, use several. Pick up the same idea and make subtle changes. Change the color, the text, the call to action… make multiple combos and analyze the data. Next time you renew your app, check out the statistics. They’ll probably lead you to better defining how your Ad’s design should be. Tip: match the same text with several images and colors. There’s always a combinations that stands out above the others. Segment your audience Facebook gives you all the tools for your advertisement to reach your target audience and not turning in mere spamming. Go through the segmentation options to avoid wasting money. You can make your ad only pop up in specific regions. Or only be shown to certain age groups. It would be like handing an ad for a pizza place to a 20-something college kid living with roommates. Sure hit. Stunning design Don’t use boring images from boring photo stocks. Be creative and really profit from it. Every day millions of photos are published in Facebook by the minute. If yours doesn’t make an impact right away it will get lost in the timeline abyss. This is your cover letter and it better be unique. Try not to put too much text in the image or Facebook will reject it. Study your competition and offer the exact same opposite visually. Dare to be innovative and if it doesn’t work, try again. Measure, compare and discard You have to take your time to study the data. If you’ve ever heard the words “Big Data” this is the closest you’ll ever get. Thoroughly analyze what has worked and what failed. Put your data in a document and study. Compare every month that data of all your campaigns: the likes, the downs, the reach, the comments and the amount of shares. And if your investments generate revenues, reinvest. Lots of people stop making Facebook Ads as soon as the notice the slightest improvement, but the key to success in this business is to never be out of sight. Be persistent and optimize every Euro of your investment. Main photo: Chien Nguyen Minh

How To Design Ads For Facebook

social networks, design

Advertise on Facebook is one of the most widely methods used by many large or smallcompanies, since such campaigns let you get great results without having a big budget, but for this we must have certain things into account. Advantages of advertising on Facebook 1. It allows you to target your audience very carefully and adjust your ads to your ideal client. 2. Absolute viralization ads. 3. Economize the most of your investment as you only pay for the clicks you get. 4. Interaction with users through raffles, contests, games... 5. You can measure your ads performance through detailed reports delivered by Facebook. Tips for designing a banner on Facebook · The design of the ads is a key to achieve a maximum performance in a campaign with Facebook Ads. · Choose carefully the photo or the kind of creativity you will use as a base to add the text as a hook to encourage the user to click the ad. · Only 20% of the image may be covered by text a phrase or slogan. The Facebook Text Overlay tool will calculate the percentage that the text is desplayed in our creative ad. · Always design six banners. We must make the most of the rotational Facebook Ads and then see which one provides better results. Change the design and copy of each of them to have more variables and choose the ones that best conversion have. In any case it is important you know that it is useless to get obsessed in a campaign to get more “like", since then you won’t know to keep this community engaged especially how to make it active and make them communicate with your brand. Is this related article will teach you some tricks to engage your audience. Main photo: Nathan Anderson

¿Qué es y cómo aumentar el engagement en las redes sociales?

What is it and how to increase social media engagement?

engagement, social networks

What it is engagement? It’s one of the many Anglo words which have ended up in online marketing. In this case it refers to the commitment or relationship that establishes a brand with its users or target audience and whose ultimate goal is the sale of products or services. The engagement is what makes your community be loyal to your brand after consuming your products or services. That is, the user stays with you because he wants your content, he wants to participate, and it’s interesting what you do and what you share. There is a link, a connection ... Como on, there’s a feeling. For example, imagine that one day you stay with someone who attracts you at first glance, this person takes you to dinner to a very cool place, you have not seen anything like this, everything is so cool; then this person takes you to a concert by a group you have never heard before (although you think you have some musical culture) and you love it, and so on all night long. Come on, you're waiting for the next step with enthusiasm. And so every day, not every day is just as exciting but overall you’re interested in what this person offers you. You like the story right? Then you also have to do your part. You must interact in conversation, you can say what you like or what you would improve. You are a prosumer, however this relationship has captivated you. I’m sure you’ll end up buying the offers? Well, engagement in something like that. A first action of marketing attracts users to make the first purchase but we must keep the engagement so that users continue buying. How can you get more engagement? You have to divide your strategy to focus both on the interactions with the audience and on the actions that will improve the quality of the published content. Logically, you need to know the target audience of your brand. And I mean, really get to know them, analyse them profoundly, find out what they like, their habits and lifestyles, every single detail will help you. Talk to your community clearly, create conversations, let the debates flow freely but also take the lead and participate in them. Respond to all the questions and support their feedback. Encourage the audience to create content in which your brand is present and reshare it in your social media. A bidirectionality in the conversations creates stronger relationships and makes your brand more human. In other words, makes it seem as if there is someone behind a company whose only objective seems to be to sell. Create and post the content that is inspirational, interactive, original and authentic, that provokes reflections. Ask questions and get to know the opinions of your audience. Publish something that appeals to them, that is useful and that they would want to read. It is quite a complicated task, considering how fast the user moves on the Internet, but can be achieved with a bit of patience. Provide widgets or plugins so that the content that has cost you so much to create can be re-shared easily and hopefully becomes viral. Don't forget to analyze the most successful publications on your social networks. Track progress and evaluate results to see if what you're doing works the way you wanted it to. How can you measure engagement?t It is very difficult to measure a commitment or a feeling, but basically what we do is to calculate the rate or Engagement or Engagement Rate (ER) First we will make a summary of all interactions of social media: Facebook: Number of I like, comments and shared Twitter: Number of favorites, retweets and answers Then we calculate the formula ER 3 denominators different depending on what interests us: 1. Impressions or scope Interactions / impressions: number of times a post has been seen on twitter x 100 Interactions / reach: number of people who have seen your post on Facebook x 100 This shows us the ER according to people who have seen our publications. It’s best used in large communities, especially where you have to pay. The disadvantage is that it can only be used for accounts that we manage, that is, we will not know those of our competitors. 2. Fans or followers Interactions / facebook fans x 100 Interactions / followers on twitter x 100 It shows us the engagement generated according to our fans, so we can know them even if we don’t administer those accounts. But this way we do the conversion according to our fans, no matter if they have seen us or not. 3. weighted Interactions / impressions or scope The weighted interactions are calculated: For example in twitter (favorite number) x 1 + (number of responses) x 2 + (number of retweets) x3 / impressions or scope This formula makes no distinction based on interacting conducting the hearing, it is more accurate but more expensive. What to choose? Depends for more detailed reports 3rd, to meet the competition engagement the 2nd and 1st for routine analysis. If you want more detailed information see the great post of Martin Paz. Conclusion To get more engagement there are many ways and certainly is not easy. Basically learn to listen, observe and talk with your audience is a good way to start creating more ties "emotional" with your community. And of course no matter the quantity but the quality of our relationships. Our users are many or few, but make them be faithful. Main photo: Rodion Kutsaev