How To Design Ads For Facebook

Advertise on Facebook is one of the most widely methods used by many large or smallcompanies, since such campaigns let you get great results without having a big budget, but for this we must have certain things into account.

Advantages of advertising on Facebook

1. It allows you to target your audience very carefully and adjust your ads to your ideal client.

2. Absolute viralization ads.

3. Economize the most of your investment as you only pay for the clicks you get.

4. Interaction with users through raffles, contests, games...

5. You can measure your ads performance through detailed reports delivered by Facebook.

Tips for designing a banner on Facebook

· The design of the ads is a key to achieve a maximum performance in a campaign with Facebook Ads.

· Choose carefully the photo or the kind of creativity you will use as a base to add the text as a hook to encourage the user to click the ad.

· Only 20% of the image may be covered by text a phrase or slogan. The Facebook Text Overlay tool will calculate the percentage that the text is desplayed in our creative ad.

· Always design six banners. We must make the most of the rotational Facebook Ads and then see which one provides better results. Change the design and copy of each of them to have more variables and choose the ones that best conversion have.

In any case it is important you know that it is useless to get obsessed in a campaign to get more “like", since then you won’t know to keep this community engaged especially how to make it active and make them communicate with your brand. Is this related article will teach you some tricks to engage your audience.

Main photo: Nathan Anderson