Porsche is one of the most recognised and valued brands in the world. Innovation and a non-conformist spirit have been one of the most important characteristics of this German company ever since its founding. Both concepts fit perfectly with our design and development philosophy.
Since 2015 we are in charge of online marketing, social media management and analysis as well as the development and maintenance of several company websites in Spain.
The online identity of the company is defined by the information that is found about it on the Internet: data, images, records, comments, etc.. Porsche has a very defined digital identity in which the customers are fans and followers. The emotional bond that exists between the brand and its audience is very strong.
Historically the Porsche brand had been more focused on the male target, but luckily times change and the percentage of female followers of the brand is increasing. For this reason we faced the challenge of generating an online activity capable of reaching this audience in a more effective way. This is why we created the Woman & Porsche blog, aimed exclusively at the female target and with a design that is much more visual than the rest of the brand's pages.