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Keep abreast of innovations and trends of the industry is very important for an agency so the fonts play an important role. Here we have six trends this 2015. Stay focused typelovers!
1. Delicate Scripts
Unlike the script supplies flooding the market imitating the calligraphy in pen, brush and ink with its imperfections, a new family is growing and is clearly becoming a trend. These fonts show some forms carefully designed, with perfect and ingenious bonds.
2. New Slabs
With its rectangular borders and robust structure, this old font family has never been out of fashion, it is modernizing itself. We can see how many families of modern sources include Slab version. The test is one of the latest versions of Monotype: The Next Din Slab.
Bold shapes, rounded or sharp spikes, geometric or humanist contrasts. We are definitely facing a very powerful trend and offers many variants.
3. Imperfection is beautiful
This year is very fashionable, rough and vintage fonts, despite we are taken back in time, they are an overall trend today. From now on, we will see more and more of this typographic style in all kind of identities.
4. Typo-Graphics
Optical illusions, games volume, multi, graphic vibrations...
This new generation fonts has a smaller market, both by the riskiness of its forms as legibility problems with some fonts.
5. Looking for new Gotham
Okay, Gotham wing is almost perfect, but maybe we should stop using it everywhere before the end of 2015.
More and more beautiful and modern Sans Serif candidates to be the bestseller of the year.
6. Return to the classics
In this abundant age of screen fonts, it is advisable not to lose our typographic heritage and find inspiration in it: Garamond, Caslon, Baskerville, Fournier, Bodoni, Gill or Futura are, among others, references to (re) discover that they continue inspiring new typographical creators.