The Drupalcamp Spain is the most important Drupal event in the country. Every year it brings together the best experts in web development of this technology with the aim of promoting its use and becoming a meeting point for the Spanish community.
As members of the Spanish Drupal Association we offered to create the entire visual identity of the conference with the aim of communicating the innovative, creative and technological character of the brand.
For this edition we developed a visual identity based on a clear concept: transmission of knowledge for the growth of the community.
The ascending diagonal lines that form the background represent evolution and development, at the same time they mean the transfer of knowledge, something very specific to the DNA of free software and specifically to the Drupal community.
The letters of the word "DRUPAL" are scattered in the background using patterns of different lines of the same color that thanks to their contrast generate visual effects of movement. With this we wanted to represent the heterogeneity and plurality of a community in which the different profiles and discussion space allow the constant encouragement of participation.
The predominant color associated with the Drupal brand is blue, which we decided to accompany with a gradient, blending fuchsia and coral, to follow the track of the main concept.
The design of the website was quite complex as it was necessary to collaborate with many other members of the Association and agree everything with other professionals in a kind of a design assembly.
As the design committee did not work, after several meetings with the association we agreed to take care exclusively of the study of UX and the design of the interface.
The rest of the team of collaborators would later be in charge of implementing our design in Drupal.
We proposed a design that would change subtly throughout the life of the event to meet the different objectives of each of the stages of the conference:
Phase 1: Get sponsors and speakers.
Phase 2: Sell tickets.
Phase 3: Share the content generated in the conference.
The content and position of some blocks, action calls and menu items would change during each of the phases to adapt and optimize the design to the respective goal.
We also designed a series of animations and interaction effects for images, call-to-action buttons, menus and other dynamic elements so that the whole set created a unique and exquisite user experience.