The online identity of the company is defined by the information that is found about it on the Internet: data, images, records, comments, etc.. Porsche has a very defined digital identity in which the customers are fans and followers. The emotional bond that exists between the brand and its audience is very strong.

Historically the Porsche brand had been more focused around targeting males, but luckily times change and the percentage of female followers of the brand is increasing. For this reason, we faced the challenge of generating an online activity capable of reaching this audience in a more effective way. This is why we created the Women & Porsche blog, aimed exclusively at the female target and with a design that is much more visual than the rest of the brand's pages.