The hotel is close to medieval towns of Segovia such as Riaza, Sepúlveda, Pedraza, Ayllón or Maderuelo. 

Esquileo comes from shearing, "esquilar" in Spanish, which means cutting wool to cattle gives the name to the brand. This is what was done in these centres, 37 of which were documented in 1700 on the northern slope of the Central System, the economic base of the Crown of Castile and which for centuries was its most important industry. Once sheared, the sheep were branded with the irons of each house.

The challenge of the project was to represent the concepts that accompany the story of the brand, cattle and shearing, in a modern and elegant way. Our goal was to convey the exclusivity of the place and generate a strong link with its target audience.

For typography we used Futura, an elegant sans serif font which is very different from the majority tendency in the sector in which we see how Script or serif are the ones that are the most commonly used. This way we distinguish ourselves from the competition and we manage to transmit the concept of modernity that was intended. We also introduced the link between the letters D and E as a nod to this medieval history of the place

The previous identity did not adapt well to all types of media and sizes, so one of our challenges was to make it work perfectly in all contact points and all its applications. To do this, we created a symbol inspired by the cattle branding irons that referred to the concepts of wool and sheep, along with the initials of the name of the farm.

For the colours we chose two complementary shades, gold and dark blue, which give the sensation of exclusivity and elegance that the brand intends to transmit within the sector.

Para la construcción del logo hemos querido transformar la E de la palabra en un isotipo, es decir la representación gráfica icónica de una marca. Los picos y los ángulos nos recuerdan al material de la piedra. Este detalle será utilizado como elemento decorativo en algunas de las aplicaciones.

Quisimos una gama de colores limitada pero que le diese a la marca una característica elegante, lujosa y atemporal. Utilizamos el gris azulado que contrasta con los tonos terrosos y blancos de los diferentes materiales utilizados por Miapetra.

Diseñamos varios elememtos para imprenta dentro del proyecto de papelería corporativa, lo que nos permitió desarrollar más en profundidad la esencia del branding: minimalismo y elegancia.

As it is an international project, the brand name had to work well in different languages and be very descriptive of the business, so that there was no doubt about the role of the business.

For the logo we chose a customization of a script typography that reflects the natural, alternative and somewhat rascal style associated with the surfing community.

In addition to white and black, we chose two colors for the corporate identity: turquoise green and purple. These colors generate a pleasant contrast between each other, and are a creative and innovative choice. Turquoise green reminds us of the crystalline beaches of this shade that are so appreciated among surfers.

We manage Totalsurfcamp's social networks, where we spread the atmosphere and energy of the surf camps and the exotic destinations where they are located. We focus on promoting the experiences offered by the surfcamps and the characteristics of different countries, so that every surf fan can find something to their liking. 

We created and developed a blog with articles on topics related to surfing, from tips and tricks for surfers at every level to news and curiosities of the world of this sport. 

In order to promote the web and the created contents we also manage the e-mail marketing campaigns

We developed the website in Drupal with adaptive responsive design based on a clean and "user friendly" graphic style in which the photography is the main character.

The primary goal of the site is the booking of online experiences for an international audience. The simplified User Journey that conditioned the entire process of interface design was: 

Search -> Listing with reviews -> Booking

We didn't invent anything new, we simply applied the already proven formula of other online tourism giants to this niche.

This is undoubtedly one of the most complex websites we have developed as it is a 2 side marketplace that has to work for users looking for a surf experience and for managers of surf centres who want to promote their experiences.

The main features of the platform developed in Drupal include the following: 

Content in 7 languages with automatic translation system against Google Translate API, dynamic content depending on the location of the user through smart ip, payment management system and credit card subscriptions based on Stripe, invoice generation system, messaging system between users and surf centres with email notifications, different roles and control panels for standard users, managers of surf centres or managers of several surf centres and freemium system to automatically highlight in the lists and covers those surf centres that contract a premium plan.

We always try to maintain a coherence between all the editions, updating our previous work but respecting the particularity of each one of them. 

The language we use is based on the application of very saturated colours and simple, clear and concise geometric shapes. This combination represents a characteristic aspect of the different cities that host the conference.

On this occasion we wanted to convey the concept of diversity and collaboration through the use of geometric pieces that fit together. For the logo we used a very condensed sans serif typeface.

The CWSC website is based on Drupal and was originally created in 2012. Since then every year the core and Drupal modules are updated with new versions available to keep the code safe and up to date.

In order to adapt the design to the new branding, each year only the theme layer is modified, reusing most of the blocks and components of the template. 

This way of working implies an important cost saving for our client. 

The brand we created is formed by an anagram of two location points connected on the map. With that we represent the main characteristic of the business: to be a meeting point for all coworkings in Spain. The union and the connection are also represented in the link between the letters C and O.

The main colours to be used in all the visual communication of the brand are black and white. On the website the use of yellow will be enhanced in order to preserve a more formal language and generate confidence in users but also providing a touch of innovation, creativity and modernity.

Aiming to promote the culture of coworking and this new style of work we were managing the social media of Coworking Spain, where we focused on promoting venues, events and inspirational workshops.

We created and developed an online magazine with articles on topics related to coworking, from industry news and events to interviews and lifestyle blogs. 

In order to promote the website and advertise coworking spaces, events and the created content we also run email marketing campaigns.

The objective of the redesign was to improve the findability and renew the image of the web, which was somewhat outdated after 5 years since the last restyling.

After carrying out the usual process of user experience design, the main pain points were identified and the solutions for each of the problems were proposed.

The result was a new interface with a minimalist and slightly hipster design in which photographs of spaces and typography are the leading themes. The yellow color and a careful selection of icons help to guide the user through the interface and various calls to action. 

The new header keeps the most relevant actions always visible and the new search and space filtering system makes finding workspaces and meeting rooms much easier and more intuitive.