SEO and digital marketing, key to your online digital business

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Laura Vilchez's picture
Laura Vilchez
· 20/02/2019

If you are an entrepreneur, you live in a constant update and are aware of new technologies, you will surely know the importance of digital marketing for the success of any business. Digital Marketing is an indispensable element online. Without it, good luck in increasing visibility, attracting customers and managing your reputation online. 

Philip Kotler, considered the father of marketing, defines it as follows: “marketing is a social process through which individuals and groups meet their desires and needs.” In short, you have to understand what your audience wants and yearns, and to bring them effortlessly to it.

For this to happen, digital marketing relies on strategies. Sooner or later you have to master SEO or web positioning, that is, when your website appears in the best possible place when users are looking for something you offer. As they say, “the best place to hide a corpse is the second page of Google results.” If you don't position yourself, you don't exist.

That's why we're going to talk about the relationship between SEO and digital marketing. To make sure you are visible in search engines, so that they can find you, you increase sales and grow your business. If you have an online business, pay attention to this. 

SEO positioning and digital marketing: why should they go hand in hand?

One of the advantages of using SEO positioning is that it has direct results in your digital marketing campaign and helps you optimize your online business so that search engines like Google can understand it. 

That's why you should not forget about it. Give it a leading role in your digital marketing strategy, as it will help you position yourself, which will be key to gaining visibility and capturing the audience's attention. If you don't know how to do this, we are about to explain briefly what SEO positioning is.

What is SEO? 

SEO positioning is a set of techniques aimed at increasing the visibility of a website naturally (without investing in advertising), trying to get it to appear as high as possible in the search results of the main search engines. 

A good SEO strategy will make your website stand out from the competition, helping you to win new customers and increase your sales. 

One thing that distinguishes SEO is that it is a long-term job, where you have to follow the necessary steps with until you get to position your page in the first results. It's important to remember this. In SEO, the results come with work, effort and patience. 

Main advantages of including SEO in your digital marketing strategy

SEO has become one of the essential techniques in your online marketing: it will make you improve results and have a much more optimized web. For each type of project, you can create a different SEO strategy, so you can apply what you learn to different situations with some necessary adaptation. Positioning an online shoe store is not the same as positioning an online consultancy.

Whatever your project is, working on SEO brings advantages, and below we show you the most relevant ones:

 #1 - You will improve the positioning of your website 

The main reason why SEO is done is to improve the positioning of the web in search engines, since the higher you appear in Google search results, the more chances you will have to overcome the competition, win customers and increase your sales. 

 #2 - It will increase the traffic of your website

By improving search engine positioning, you will also increase traffic on your website: it is proven that pages appearing in the first three search positions take 70% of clicks, while less than 10% of users move to the second page of results.
If you have done a good job of SEO positioning, you will not only increase traffic, but you will also get quality traffic, users who really look for what you offer, which will help you optimize your conversions. 

 #3 - Increase sales 

To increase traffic and sales, you can detect and use keywords your target audience uses to make a purchase. In this way, if  we have an online shoe store, you will start positioning yourself by keywords such as “cheap shoes”, “buy shoes online”, “heel shoes”, etc. Optimizing aspects such as shopping funnel, product descriptions and content to drive sales.

#4 - 24 Hour Online Promotion 

One of the main advantages of SEO is that it allows you to promote your website 24 hours a day, because if your website is well optimized and you work it constantly, you can always be on the podium of the top positions of the search engines.

#5 - You will improve the visibility of your brand

SEO will allow you to improve the visibility of your brand, because the higher you appear on Google, the more people will see you. In addition, being in the top places will give users a good impression and they will feel your website is reliable, which improves your reputation. 

#6 - Your website will be more usable and faster

To be able to appear in the first results, it is essential that the website is easy to use and loads quickly, since search engines like Google value the user experience. 

This makes SEO positioning improve the usability of your website, making it easy for users to find the content they are looking for, and reducing loading times. Thanks to this, they will stay longer on your site, which in turn increases the chances of purchase.

Conclusion

In short, the SEO and digital marketing relationship will be key to the success of any online business. If you give web positioning the importance it deserves, you will see the results: your website rises in search results, your traffic increases and your sales go up!

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